Loyalty Program Design

Retain customers with bespoke loyalty programs that accelerate your business. Our expertise in strategy, data, technology, marketing and design delivers measurable results, transforming transactions into lasting relationships.

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Trusted by admired brands

Boost marketing ROI
Achieve your targeted ROI through robust performance measurement, customer insights and financial forecasting — ensuring loyalty investments are tied to measurable business outcomes.
Streamline operations
Deploy the right technology stack and manage operations, from platform selection and systems integration to digital product delivery and marketing execution.
Orchestrate cross-channel marketing
Activate strategic marketing campaigns, campaign testing and optimization to drive consistent program participation and convert occasional customers into regular members.

Delivering exceptional outcomes

Our loyalty specialists, marketers and engineers build remarkable customer experiences that fuel growth.

Loyalty program consulting
Discover the loyalty strategy that fits your needs and is rooted in your business goals.
Product and martech enablement
Deliver world-class loyalty experiences with our full-stack support across platforms and tooling.
Creative and design support
Develop a consistent look and feel for your loyalty program to elevate your brand.
Supercharged personalization
Convert customers into hyper-engaged fans through bespoke program, deal and messaging personalization relevant to their interests.
AI-driven loyalty
Unlock speed and efficiency within your loyalty program through our AI-first approach — from A/B testing, deal personalization content marketing and more.

Transform customers into brand advocates

Discover why Fortune 1000 companies trust our AI-led program design. We start with your objectives, conduct expert research and uncover key insights. Together, we build a loyalty experience that elevates your brand and builds lasting customer relationships.

Loyalty Program Structure Creation

Whether evaluating your current program or starting from scratch, we can help your business design a custom loyalty program that drives engagement and revenue. We begin by analyzing existing customer behavioral patterns. Then, we assess potential program model impacts to design the right program for your business and customers. From tiers to badges, offers to challenges, punches or points, we'll build the ideal program for your brand.

Industry Insights & Forecasting

Armed with an understanding of your target customers and their unmet needs, we layer on emerging industry trends and market dynamics — examining both “traditional” competitors and emerging threats. With that foundation, we can evaluate different loyalty program models and their potential impact on profitability and scalability.

Brand & Design System Development

Loyalty design combines myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration and animation. Our support can range from refreshing existing brands with imagery and messaging audits to creating new loyalty program branding with compelling narratives, logos and atomic design systems. From there, we build design systems that create CX consistency while driving efficiency, growth and performant digital products.

Loyalty Tech Stack Selection

Unsure if your current loyalty and membership technology is meeting your goals? Looking for the right tool to jump-start your loyalty program? We assist in selecting and implementing composable enterprise and martech platforms that create efficient processes, execute targeted outreach and build adaptable experiences.

Digital Channel Strategy & Execution

TELUS Digital crafts customer-centric, data-driven strategies that empower your loyalty programs to achieve business goals and drive meaningful, memorable customer experiences. Integrated campaign teams can launch real-time, personalized experiences based on data-driven automation at every step of the customer journey.