Generative Engine Optimization

Generative AI search engines like ChatGPT and Perplexity have redefined brand discovery and purchasing. Win these new marketing channels with TELUS Digital’s generative engine optimization (GEO) services. From strategy to conversion, we position your brand to compete in GenAI results.

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We help leading brands appear on leading GenAI platforms

Enhance brand visibility in AI search
Ensure accurate brand representation in AI-generated responses. Our strategies help you achieve prominence in GenAI search results, expanding your reach and strengthening your online reputation.
Protect brand reputation and integrity
Mitigate the risk of exclusion or misrepresentation by large language models (LLMs). Proactively managing your brand presence counters false information and negative sentiment to maintain credibility.
Drive conversions from AI search
Adapt to non-linear customer journeys in AI search. Our approach helps you retain influence over key touchpoints, optimizing for conversions even as users bypass traditional website visits.

Master AI search with enterprise-grade GEO solutions

From Google Gemini to emerging AI platforms, we help brands stand out in GenAI search. Our proven approach to GEO combines deep AI platform knowledge, enterprise-scale digital marketing expertise and continuous optimization so your brand thrives in the era of AI-driven discovery.

Native cross-discipline AI expertise
Build a GEO strategy based on the latest insights. As developers of the Fuel iX™ GenAI platform, our GEO team and AI experts continually collaborate to understand optimization for generative search.
Holistic digital strategy
Execute your GEO strategy with a full spectrum of digital capabilities. We help you align data and AI, digital marketing and product development to maximize brand visibility from your GEO efforts.
Flexible engagement models
Get the exact level of GEO support you need. From end-to-end GEO execution to advising what tools would maximize your existing resources, our flexible pricing and scope optimize cost and results.
Multi-platform optimization
Stay visible across all major AI search platforms. You’ll optimize content for leading platforms including ChatGPT, Perplexity, Gemini and Microsoft Copilot, ensuring comprehensive GEO coverage.

Comprehensive GEO strategies and solutions for AI-driven success

Navigate the complexities of AI search with our end-to-end Generative Engine Optimization services. From research to ongoing optimization, we ensure your brand thrives in the age of AI-driven discovery.

Research & Strategy

Gain deep insights into your AI search landscape. We’ll analyze your competitive position, brand perception and market trends in AI-driven platforms. From there, a data-driven GEO strategy identifies growth opportunities and positions your brand for long-term success in the evolving AI ecosystem.

Product Optimization

Make your brand fully accessible and optimized for both AI bots and human users. Technical improvements and content enhancements maximize your inclusion in LLM-generated responses, which includes fine-tuning your digital assets for accuracy, relevance and accessibility to all audiences.

Acquisition & Conversion

Boost brand perception and drive results through AI search channels. With robust online reputation management and content engagement strategies for platforms like ChatGPT and Perplexity, you’ll curate high-quality content that resonates with your audience and improves credibility.

Lifecycle Optimization

Stay ahead of competitors as AI search evolves. Ongoing reporting on GEO KPIs offers clear visibility into your brand’s performance. With continuous strategic updates, we ensure your brand maintains relevance and a competitive edge as AI platforms grow more sophisticated.